Key Research Terminology

Key Research Terminology

Task 1

What is a primary source?

Gathering information myself.

Example

Me taking it upon myself to go and get the information. Writing down my own notes and ideas based on it.

What is a Secondary source?

Getting information from, videos, internet, magazine etc. Collecting information that another individual already has made.

Example

Getting information from books.

What is Market Research?

Finding out information within your market.

Example

People on the street asking if you have seen their ad.

What are Quantitative results?

Information involving numbers, graphs, percentage.

Example

Numbers, yes/no tick boxes, popping numbers into graphs.

What are Qualitative results?

Individual peoples point of view.

Example

A quote or sentence from a person, an opinion.